Pay Per Click (PPC) is where advertisers pay a fee every time their ads are clicked on. PPC is the fastest way to display your products or brand at the top of the Google search results for your target search terms. They are a great way to improve your brand’s visibility within search engines if you are a new business without an established domain. The PPC model is also used on social media platforms, where targeting is often via demographics or interests, rather than search terms. With search engine PPC you have an inherent purchase or research intent which is why Social Media paid ads are usually not as effective.

Paid Social Ads allow businesses to reach new customers through highly targeted campaigns, ensuring that your advertisements are shown to users who have an interest in the services or products you provide. Typically, the targeting is based on specific attributes of the audience that the platform has access to, such as their demographics, interests, and existing audiences. In comparison to the more prevalent PPC advertising, effective paid social activity relies on directing advertisements and retargeting audiences in order to achieve a profitable return on investment.

PPC management involves consistently reviewing and optimising a PPC campaign to maximise the return on ad spend (ROAS) and achieve key business and revenue objectives. This process involves continuously monitoring the campaign and making adjustments, including ad copy, budget allocation, user targeting, and keyword bidding strategies. The goal is to ensure that ad spend budgets are used efficiently and generate a good return on investment.

The fact that PPC usually offers a return on investment of 2:1 demonstrates its effectiveness in your online advertising strategy. If you aim to expand your business online and compete with top competitors, PPC can assist you in achieving those objectives. It takes experience and a high level of training to be able to get the most out of a PPC campaign which is why it is wise to outsource your PPC activity to a PPC Management company. In addition, managing it alongside your SEO provides additional insights and control over your search engine marketing.

At Clarus Digital we work across a wide range of paid advertising platforms, from the likes of Google and Bing Ads which have options for search, display, remarketing, and shopping channels to newer social platforms like Facebook, LinkedIn and Instagram. Whatever your objectives or audience, there is a paid advertising solution for your business.

For the long-term, SEO will generally deliver a better ROI than PPC simply as there are no ad fees. However, PPC is frequently used on a seasonal and campaign basis as it can deliver near-instant results. SEO is a long-term strategy that will deliver excellent results once top rankings are achieved. Generally, a mix of the two will yield the best results, but every business and market is different.

Our team of data-driven PPC campaign specialists have many years of experience in driving new business in B2B and B2C sectors across the UK. We offer transparent reporting with frequent performance updates and all our work is done in–house with no offshore support.

If you’ve got this far on our website then you will know that we specialise in SME’s, particularly B2B service providers. Our PPC management specialists have worked successfully on campaigns of all sizes, from locally focused campaigns for smaller businesses, to global campaigns for enterprises. There is no client too big or small for our PPC team, and whatever your needs, we have a solution.

At the start of a campaign you will hear from us a lot. During the ongoing PPC campaign, we will be in touch as and when the activity requires it and we have something to share or require approval. This is generally a few times each month. On top of this, you will receive our progress and summary report in the early part of each month as a month closes.

At the start of every month, we will provide a report showing the key stats relevant to the campaign’s progress. Amongst them, we include paid traffic levels, user signals (conversions, bounce rate, average page time, engagement rate) and various key indicators. We are proud of our transparent reporting, and based on client feedback, it is one of the keys to our success.

At the start of every new customer relationship we will provide you with a document detailing everything that we will need access to and the relevant details that you should use. Amongst these are access to your Google Analytics account, CMS (if permitted) and all other relevant accounts that you may or may not have in place. In addition to these access considerations, we will also need to know who your competitors are and which keywords are important to you. It’s worth noting that we will also do our own research and it is not uncommon to establish that your competitors are not always who you think they are and neither are many of your keywords.

Our PPC Team will work with you to define an appropriate level of spend for your PPC campaigns. We will use existing data as well as various industry metrics to estimate a budget that will drive the targeted traffic you need to achieve your goals, however, we fully appreciate that sometimes the budget is what is available within a company’s marketing budget and will work with what is available.

Whilst many agencies will charge a set-up fee, we only charge a simple monthly fee for setting up and managing your campaigns. We also don’t take a percentage of your advertising spend. Any ad spend will be paid directly to the advertising platform (Google, Meta, LinkedIn etc.)

Full control. Whilst we are here to recommend the right budget for your campaign, we understand that marketing budgets are finite and that you may want to reallocate your ad spend to other areas. If at any time you would like to increase or decrease your campaign budget, just let us know.

Yes, we are. This means that we have passed various thresholds, checks and balances according to Google which means that you can be sure of the success and standards of our work.

Any business can use PPC advertising. Do a search related to your products or services and you can quickly see if PPC is a must-have strategy for your business. We have successfully managed many PPC Ads campaigns, so we know a thing or two about delivering great PPC campaign results for SME small to medium-sized businesses.