Search Engine Optimisation
Is your website not delivering you enough traffic? Enquiries down, especially since ChatGPT? Then you’ve come to the right place.
With contract-free SEO at the heart of what we do, the team at Clarus Digital has earned its reputation for significantly improving website traffic levels and sales and enquiry levels across a range of business sectors. Our SEO strategies and technical and algorithm knowledge ensure that we transform our clients’ rankings and their profits. We love SEO, which shows in our approach and results.
We deliver digital marketing services in Sussex, Surrey and London, and the rest of the UK; regardless of where you are based, we can use our expertise to help get your website noticed by both search engines and the AI training engines with the end result of increased, qualified visitors.
Release your website’s potential with our SEO campaigns, delivered by one of our SEO Experts.
Clarus Digital has earned its reputation as a leading SEO agency by delivering effective customs SEO strategies that deliver qualified organic traffic. This increases a company’s enquiry levels and subsequently the bottom line. Underpinning this is a comprehensive SEO service covering a wide range of areas and features.
Sew in Brighton
The support we got from the team was fundamental in understanding how to manage the website from an SEO point of view. We are not only at number one for our key local search terms, but have stayed there for several years!
OmnaTec Ltd.
Working with Clarus has been immense for our lead generation. Their approach to keyword optimisation and content refinement helped significantly increase organic traffic to our site and ensure any leads were of high quality. Their team is knowledgeable, responsive, and genuinely invested in our success.
Digital Heroes Studio
I’ve used Mark for SEO and really enjoyed working with him. He’s easy to deal with, clearly knows his stuff, and takes a sensible, strategic approach rather than just chasing quick wins. Everything felt well thought through and straightforward, and the overall experience was very positive. I’d happily recommend him to anyone looking for SEO support.
In the simplest terms, Search Engine Optimisation (SEO) is the art and science of making your website attractive to search engines. It uses ever-evolving techniques designed to improve your website’s visibility in search engine results pages (SERPs), such as Google & Bing.
With over 200 ‘signals’ measured by Google, the timings wil depend on finding the exact mix that works for your website. Generally, we see positive results within the first few months of a long-term campaign.
SEO improves the authourity of your domain (DA) as well as improving your chances of being ranked for a search term. The higher your DA and the technical standards of your website, the higher up you appear in the search results. Page1 appearances improve your traffic levels by up to 90% and top positions can mean that you get around a third of all clicks for a search term. This is why SEO is ranked as the top priority by Digital Marketing Managers EVERY year.
SEO will generally deliver a better ROI than PPC simply as there are no ad fees. Whilst PPC is frequently used on a seasonal and campaign basis, SEO is a long-term strategy that will deliver excellent results once top rankings are achieved. Generally, a mix of the two will yield the best results, but every business and market is different.
We only limit the number of keywords in our most budget-friendly package which is aimed at start-ups. For a proper, long-term campaign to work, we will need to address all the relevant search terms that drive relevant and converting traffic to your website.
Our packages, shown on this page, are priced across price points to suit the majority of business across the UK. We recommend our top package for all established businesses who need growth and our mid-package for SMEs on a budget. For start-ups who may wish to do much of their own work and need some advice and help with measurement we have a basic package option. Agencies like us exist as without a very large budget, you can’t be expected to retain sufficiently skilled in-house SEO expertise.
At the start of a campaign you will hear from us a lot. During the ongoing SEO campaign, we will be in touch as and when the activity requires it and we have something to share or require approval. This is generally a few times each month. On top of this, you will receive our progress and summary report in the early part of each month as a month closes.
At the start of every month we will provide a report showing the key stats relevant to SEO progress. Amongst them we include organic traffic levels, search engine ranking positions, user-signals (conversions, bounce rate, average page time, engagement rate) and various key technical indicators. We are proud of our transparent reporting and based on client feedback, it is one of the keys of our success.
At the start of every new customer relationship we will provide you with a document detailing everything that we will need access to and the relevant details that you should use. Amongst these are access to your Google Analytics account, CMS (if permitted) and all other relevant accounts that you may or may not have in place. In addition to these access considerations, we will also need to know who your competitors are and which keywords are important to you. It’s worth noting that we will also do our own research and it is not uncommon to establish that your competitors are not always who you think they are and neither are many of your keywords.
Whilst we will definitely improve your initial situation, the Google algorithm is ever changing and evolving. In short, ANY agency guaranteeing you results are misleading you to win your business. There are some factors outside of our control including the age of your domain, competitor activity and the correct mix of the 200+ elements that affect SEO may be alluding at times. In addition, whilst we will check for them, any historical ‘black-hat’ techniques used on your domain in the past could have attracted a Google penalty which will need addressing before we can see any real results. Clarus Digital always use ethical, white-hat SEO tactics for good, long-term results. We do not seek short-term, unsustainable gains.
The team at Clarus Digital are very experienced at SEO with years of proven success across many sectors. With our transparent reporting and industry-leading tools, we go from strength to strength.
The benefits of SEO are long-lasting, especially when compared to other areas of marketing such as paid ads or social media. The cost to benefit ratio for SEO is so much better compared to all other areas of marketing that the majority of businesses will maintain an SEO campaign on an ongoing basis.
Clarus Digital work across a wide-range of business types and sectors. From one-man consultancies to established bricks and mortar retail and commercial businesses and online retailers. We work in the NFP, B2B and B2C sectors. Regardless of the sector, the methadologies remain the same so we are certain that we can help anyone.
AI has reconfigured the digital decision journey by giving users more context before they ever reach a website. Our role is to ensure your brand still surfaces at the moments that matter and that the traffic you earn converts at a higher strategic value. This calls for content architectures and authority signals that AI driven discovery engines naturally elevate.
AI now acts as an information filter long before someone reaches your website. Users often receive condensed answers in search results which means they arrive on your site with clearer intent. This changes the shape of traffic but increases the value of each visit when your brand is properly aligned to these new discovery patterns.
Yes because businesses with clear authority signals structured content and consistent expertise are the ones AI systems lean on when generating answers. If your content becomes a trusted source you gain visibility even when the user journey looks different from previous years.
AI tools reward clarity accuracy and depth. Thin pages that once ranked through links or keyword density now struggle to gain traction. Strong content now performs double duty by serving human readers and feeding AI systems with signals that confirm your brand knows what it is talking about.
It focuses on building authority that machines can recognise. This covers structured data content architecture, entity clarity, internal coherence and evidence of real expertise. When these elements are in place, AI can understand your business and represent it accurately to users.
The opposite is more likely. AI relies on high-quality websites to produce its summaries and recommendations. If your brand is not positioned in that ecosystem, you risk disappearing from both human and machine-driven discovery. SEO is now the foundation that supports visibility across both.
Success now leans towards higher intent fewer wasted visits and stronger conversions. Instead of chasing raw traffic we focus on building authority so that the users who reach you are already informed and ready to take action.
Absolutely. When your site is built with clear structure and depth AI driven systems often elevate your content because it provides dependable reference material. That creates additional visibility even in environments where fewer users click on traditional search listings.
