SEO & Domain Authority Campaign
For OmnaTec, an innovative industrial automation business
We rolled out a comprehensive, insight-driven SEO strategy designed to strengthen OmnaTec’s domain authority, expand their reach across automation and robotics search categories, and accelerate commercial conversions.
We established a robust technical baseline to ensure search engines could efficiently process and surface priority pages.
Understanding that buyers in automation and manufacturing search with high specificity, we engineered a deep content ecosystem optimised for solution-driven queries.
To position OmnaTec as a leading automation partner, we focused on building a trusted authority footprint.
We optimised high-intent pages to reduce friction and increase lead quality.
This fully integrated SEO programme ensured OmnaTec’s search presence aligned directly with the commercial segments they were targeting, including procurement teams, production managers, operations directors, and automation buyers.
There are many ways to quantify and qualify a project’s success. Firstly, the client’s view was that it was a great reflection of their business and the position that they wish to establish in the market. Secondly the performance of the website in both attaining and converting new business opportunities.
Within a year of the new website launch, the website, which had been delivering a consistent number of impressions in the Google search results, steadily rose to over 365%, which was achieved in part by the website coding but then boosted by an ongoing SEO campaign.
This growth trend has been consistent, ensuring the continued share of search results and subsequent business benefits, including a greater number of increasingly relevant, enquiries.
The new website was evolved during both the redevelopment and initial launch months to better reflect the variety of services and products that the client offered. All content was optimised for search and developed as part of an agreed SEO strategy, resulting in a double-digit list of new keywords ranking. All keywords were targeted as having Transactional or Commercial search intent, and the combined search volume of these new, relevant terms elevated our client to a new phase of online presence not previously achieved by the previous website version.
It’s all well and good driving traffic to a website, but without authority and trust in the eyes of search engines, the potentials of the results will always be limited. Through a focused SEO strategy guiding our backlink development, we were able to quadruple their Domain Authority, creating a foundation that not only boosted rankings but also secured long-term visibility. This measurable growth ensures their online presence continues to strengthen and positions them for sustainable, Google-friendly white-hat success.
Clarus Digital has earned its reputation as a leading SEO agency by delivering effective customs SEO strategies that deliver qualified organic traffic. This increases a company’s enquiry levels and subsequently the bottom line. Underpinning this is a comprehensive SEO service covering a wide range of areas and features.
Working with Clarus has been immense for our lead generation. Their approach to keyword optimisation and content refinement helped significantly increase organic traffic to our site and ensure any leads were of high quality. Their team is knowledgeable, responsive, and genuinely invested in our success.
OmnaTec Ltd.
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