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Branding & Identity Case Study

For Aarhaus Property Services, a premium construction business.

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brand development case study

property services specialists

Brand Development

1-month

The Challenge

Aarhaus Property Services approached Clarus Digital at the early stages of their business journey. They required a clear and professional brand identity that would establish trust, reflect the quality of their work, and stand out in a competitive property services market. Their existing logo concept had potential, but lacked refinement, scalability, and cohesion across marketing touchpoints.

The Process

We began with the client’s supplied logo, which had been created freehand, and refined it into a scalable, professional asset. This involved:

Logo Refinement

We redrew the logo for precision, ensuring it would reproduce clearly across both digital and print formats. Adjustments were made to line widths, casing, and layout for improved legibility and balance. Shadows were removed to avoid print issues, ensuring the logo would remain sharp and modern in all applications.

Colour Strategy

While the original logo featured a peach-toned palette, we explored alternatives that aligned more closely with the client’s industry. Through a structured brand colour proposal, we recommended a more natural and earthy palette  which delivered strong contrast and harmony with property and construction themes. Options for a broader colour system were also developed, giving flexibility for website design and other marketing assets.

Typography & Stationery

Subtle typographic refinements were introduced, including adjustments to the subtitle (“Property Services”) for clarity and professionalism. We extended the identity across essential stationery items, ensuring consistency in business cards, letterheads, and digital templates.

The Results

The final Aarhaus Property Services brand identity delivers:

  • A professional, freehand-inspired logo refined for modern business use
  • A colour palette that balances earthy authenticity with strong contrast
  • A flexible identity system ready to extend across digital and print marketing assets
  • Branded stationery that reinforces credibility with every client interaction

Impact

With a confident new identity, Aarhaus Property Services is now positioned to build brand recognition and trust in their local marketplace. The refreshed logo and colour system provide a solid foundation for future website development, advertising, and wider marketing campaigns.

Consistency

The Aarhaus brand system was built with flexibility in mind. By establishing clear logo usage, colour palettes, and typography rules, the business now has a consistent look and feel across every touchpoint. This ensures recognition, strengthens trust, and prevents dilution of the brand as it grows.

Scalability

From stationery to digital assets, the brand identity was designed to scale seamlessly. Whether printed on business cards or displayed across a responsive website, the Aarhaus look remains professional and reliable. This forward-thinking approach means the business can expand its marketing with confidence.

Key Features

What’s included in our Creative & Branding services

Developing new brands, evolving old ones, designing new brochures that generate increased ROI or designing fresh ad campaigns that get the phone ringing – it’s at the heart of what we do.

Learn About Our Creative Services
  • Strategic brand discovery & positioning
  • Visual identity & logo system creation
  • Brand style guide (typography, colour palette, imagery, tone)
  • Branded collateral design (print and digital)
  • Campaign concept development & creative direction
  • Messaging & tagline development
  • Consistency enforcement across all touchpoints
  • Flexible artwork for multiple formats & channels
  • Integrated digital + print-ready assets
  • Design files with full handover & licences
  • Adaptations for signage, exhibition, vehicle wraps
  • Ongoing support & brand evolution roadmap

Testimonial

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We are very happy with our new brand and the ongoing support that we receive from the team. They listened to our needs, and we ended up with a brilliant result. Would definitely recommend.

Trudi Apperley, Manager

Aarhaus Property Services Ltd.
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